YAS MARINA CIRCUIT . ABU DHABI
The Yas Marina Circuit is the venue for the Abu Dhabi Formula 1 Grand Prix and is considered one of the most technologically advanced circuits in the world.
I was originally seconded to Abu Dhabi Morotsports Management (ADMM) for nine months to oversee the identity and branding in the lead up to the 2009 launch and its rollout across multiple channels. This included creating and implementing brand guidelines, producing sales, markeing and press collateral and working closely with all departments in order to guarantee a consistent brand identity. Following the launch, I continued to work with the circuit and help develop new areas that included Drag Racing, Karting and the Driving School.
